Teradata Corporation: Accelerate Direct Marketing Campaign

US company Teradata is the leader in Enterprise Data Warehousing. In 2009, they wanted to promote their new data appliance products but needed to overcome the perception that, as industry leader, their products were too expensive and complex.

Teradata Corporation: Accelerate Direct Marketing Campaign

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: United StatesDate program started/ended: 8th April - 22nd June 2009

Product Description: Teradata has new data appliance offerings - Accelerate Packages -- simple, affordable and offer companies a rapid time to value. These complete, integrated packages can meet a variety of industry needs and specifically their needs with a simple and affordable solution -- without having to worry about building a big EDW or waiting for IT to develop the solution.

Advertiser/Client Name: Teradata CorporationMedia Channels:DirectMail...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands