Chase Card Services: Holiday Top Tier DM

Chase Card Services is the issuer of the Sears Card and Sears MasterCard credit card products in Canada.

Chase Card Services: Holiday Top Tier DM

BIMM Direct & Digital

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: CanadaDate program started/ended: 8th-31st December 2008

Product Description: Chase Card Services is the issuer of the Sears Card and Sears MasterCard credit card products in Canada.

Advertiser/Client Name: Chase Card ServicesMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

The financial services industry in Canada is extremely competitive. Wallets and purses are overflowing with both store-affiliated credit cards and various rewards-based cards. With such a range of choices, more often than not it's...

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