United States Navy: Women in the Navy Integrated Campaign

In the latter half of 2009, the US Navy launched an integrated communications campaign to recruit women aged 18 to 24.

United States Navy: Women in the Navy Integrated Campaign

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: August - December 2009

Product Description: America's Navy is a top U.S. employer, committed to increasing the vast array of career paths for women, while creating a level playing field with their male counterparts. Hundreds of thousands of Sailors and Officers work tirelessly to achieve the highest standards of excellence in many diverse career fields

Advertiser/Client Name: United States NavyMedia Channels: Website: http://www.navy.com/women

STRATEGY

Marketplace Challenge:

As women...

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