United States Navy: Women in the Navy Integrated Campaign
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: August - December 2009
Product Description: America's Navy is a top U.S. employer, committed to increasing the vast array of career paths for women, while creating a level playing field with their male counterparts. Hundreds of thousands of Sailors and Officers work tirelessly to achieve the highest standards of excellence in many diverse career fields
Advertiser/Client Name: United States NavyMedia Channels: Website: http://www.navy.com/women
STRATEGY
Marketplace Challenge:
As women...