ACON: Wear it With Pride

In February 2010, not-for-profit organisation ACON was charged with explaining to same-sex couples the 85 same-sex law reforms enacted by the Australian Federal Government.

ACON: Wear it With Pride

M&C Saatchi/Mark

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 2nd February 2010

Product Description: The Australian Federal Government's 85 same-sex law reforms.

Advertiser/Client Name: ACONMedia Channels: Web DevelopmentOtherWebsite: www.wearitwithpride.com.au

STRATEGY

Marketplace Challenge:

In a huge step forward for human rights, the Australian Federal Government recently reformed 85 laws to give equality to same-sex couples. The challenge with law is that it's often complex and difficult to understand. So as a result few people were aware of or were using their...

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