ACON: Wear it With Pride
M&C Saatchi/Mark
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 2nd February 2010
Product Description: The Australian Federal Government's 85 same-sex law reforms.
Advertiser/Client Name: ACONMedia Channels: Web DevelopmentOtherWebsite: www.wearitwithpride.com.au
STRATEGY
Marketplace Challenge:
In a huge step forward for human rights, the Australian Federal Government recently reformed 85 laws to give equality to same-sex couples. The challenge with law is that it's often complex and difficult to understand. So as a result few people were aware of or were using their...