World Jewish Congress Foundation: WJCF Major Donor Anti-Semitism Scorecard Appeal
Adams Hussey & Associates
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 11th June 2009
Product Description: The World Jewish Congress Foundation uses mail to protect the needs of Jewish communities worldwide.
Advertiser/Client Name: World Jewish Congress FoundationMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Global anti-Semitism is a fact of life for this audience. We needed to create a compelling message that created urgency and a reason to give generously to the WJCF TODAY!
Target audience: Consumer
Our audience...