Doctors of Happiness: Mirror
Salem
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 18th January - 10th March 2010
Product Description: Doctors of Happiness is Brazil's preeminent NGO Project to take joy to hospitalized children by visits from professional clowns.
Advertiser/Client Name: Doctors of HappinessWebsite: Media Channels:www.salem.com.br
STRATEGY
Marketplace Challenge:
Doctors of Happiness is Brazil's preeminent NGO Project to take joy to hospitalized children by visits from professional clowns. Over half a million visits have already been made under the project. Clowns work in pairs visiting children one-on-one...