Intuit: TurboTax Direct Response TV
The Response Shop
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: U.S.Date program started/ended: 16th February 2009 - 31st March 2010
Product Description: With millions of customers nationwide, TurboTax is America's best-selling tax preparation software. It's the fast, easy way to do your taxes - and get the biggest refund you deserve. TurboTax is from Intuit, a top-20 software company that also makes Quicken and QuickBooks.
Advertiser/Client Name: Intuit - TurboTax
STRATEGY
Marketplace Challenge:
TurboTax was developed in the 80s as a fast, easy way for individuals to...