Intuit: TurboTax Direct Response TV

TurboTax, from Intuit, is America's best-selling tax preparation software. Designed to be fast and simple to use, it is aimed at tax payers in the 18 to 55 age range.

Intuit: TurboTax Direct Response TV

The Response Shop

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: U.S.Date program started/ended: 16th February 2009 - 31st March 2010

Product Description: With millions of customers nationwide, TurboTax is America's best-selling tax preparation software. It's the fast, easy way to do your taxes - and get the biggest refund you deserve. TurboTax is from Intuit, a top-20 software company that also makes Quicken and QuickBooks.

Advertiser/Client Name: Intuit - TurboTax

STRATEGY

Marketplace Challenge:

TurboTax was developed in the 80s as a fast, easy way for individuals to...

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