ING Insurance Berhad: The Power of One Ringgit
Leo Burnett Advertising / Arc Worldwide
ENTRY INFORMATION
Category: InsuranceCountry where program ran: MalaysiaDate program started/ended: 21st November 2009
Product Description: Spread The Smile movement
Advertiser/Client Name: ING Insurance BerhadMedia Channels: DirectMailOther
STRATEGY
Marketplace Challenge:
With tons of fund-raising causes for the plight of victims of natural disasters, the destitute and others dominating the market, it's hard to evoke sympathy for children born with a cleft lip, much less monetary contributions.
Target audience: Both
Valued customers and corporate associates of ING....