Business for the New Millennium: B4MD

Business for the New Millennium (B4MD) tries to unite leading businesses with a common goal of building business in developing countries that contribute to poverty alleviation.

Business for the New Millennium: B4MD

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ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: December 2009 - March 2010

Product Description: Most businesses are greedy. At the end of the day everyone is in it for the bottom line. At the same time, charity simply doesn't solve poverty. B4MD tries to unite leading businesses with a common goal of building business in developing countries that contribute to poverty alleviation.

Advertiser/Client Name: Business for the New MillenniumMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

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