ANAD e.V.: Contemporary Beauty Ideals

ANAD e.V. is a pro bono organisation in Germany that educates the public about the dangers of anorexia.

ANAD e.V.: Contemporary Beauty Ideals

OgilvyOne worldwide

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: March 2009

Product Description: ANAD is a pro bono organization that educates the public about the dangers of anorexia.

Advertiser/Client Name: ANAD e.V.Media Channels: Other

STRATEGY

Marketplace Challenge:

Today, the media and the cosmetics and fashion industries all promote body measurements that are unattainable for people with healthy eating behaviours, effectively turning disorders like anorexia and bulimia into trends. But while in most countries models with a body mass index below 18 are banned...

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