Plan Brasil: Aninha & Rita
e|ou Marketing de Relacionamento
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 15th October 2008 - 15th April 2009
Product Description: Plan is an NGO that supports over 75.000 children in Brazil and 1.5 million worldwide.
Advertiser/Client Name: Plan Brasil
STRATEGY
Marketplace Challenge:
The NGO market in Brazil is often based on individual and one time donations. In order to assure the financial sustainability of Plan, we needed to change that to regular, monthly donations.
Target audience: Consumer
Individuals with potential for monthly donations.
Size...