IKEA: BILLY Birthday
OgilvyOne worldwide
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: GermanyDate program started/ended: 21st September - 11th October 2009
Product Description: BILLY is the world famous classic bookcase by IKEA and it celebrates its 30th birthday. More than 41m bookcases have been sold over these 30 years.
Advertiser/Client Name: IKEA GermanyMedia Channels: Web Advertising Website: www.ourwork.de/ikea/billy
STRATEGY
Marketplace Challenge:
The IKEA BILLY bookcase is a top seller. There's no other bookcase that almost sells itself automatically. So BILLY is more than just a piece of furniture....