XS4ALL Internet Service: Safety on Internet

In early 2009, established Dutch internet provider, XS4ALL, needed to defend itself against new competitors and to increase customer loyalty.

XS4ALL Internet Service: Safety on Internet

Ogilvy Amsterdam

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: The NetherlandsDate program started/ended: 8th April - 7th June 2009

Product Description: XS4ALL provides stable and reliable internet access. XS4ALL has one of the most secure networks, which is actively monitored 24/7. XS4ALL ensures that all their services meet the highest security standards. To help customers secure own computers, XS4ALL offers security packages, detailed online advice and security training courses.

Advertiser/Client Name: XS4ALL Internet Service Website: Media Channels:http://www.awardsubmission.nl/XS4ALL_safe-internet/

STRATEGY

Marketplace Challenge:

XS4ALL is a premium...

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