NGO IHDI: Augmented Reality
SUN/MRM WorldWide
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: March 2010
Product Description: The NGO IHDI owns the Welfare Station Lodging which shelters recovers and reintegrates homeless citizens in São Paulo, Brazil.
Advertiser/Client Name: NGO IHDIMedia Channels: DirectMailTV/RadioOtherWebsite: http://www.garauina.com.br/realaugmentedreality/
STRATEGY
Marketplace Challenge:
Our challenge was to increase the base of registered e-mails so that people could receive the NGO's newsletter. The higher the number of people who know the work in detail, the higher the number of collaborators the NGO...