NGO IHDI: Augmented Reality

In March 2009, the NGO, IHDI, owner of the Welfare Station Lodging which shelters and reintegrates homeless citizens in São Paulo, Brazil set out to increase the number of recipients to its email newsletter in the 30 to 50 age range with the aims of increasing awareness of their work and the hope for greater donations.

NGO IHDI: Augmented Reality

SUN/MRM WorldWide

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: March 2010

Product Description: The NGO IHDI owns the Welfare Station Lodging which shelters recovers and reintegrates homeless citizens in São Paulo, Brazil.

Advertiser/Client Name: NGO IHDIMedia Channels: DirectMailTV/RadioOtherWebsite: http://www.garauina.com.br/realaugmentedreality/

STRATEGY

Marketplace Challenge:

Our challenge was to increase the base of registered e-mails so that people could receive the NGO's newsletter. The higher the number of people who know the work in detail, the higher the number of collaborators the NGO...

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