Jump Education Digital Academy : Analogical Search

In March 2010, Brazilian digital business training company, Jump Education Digital Academy, wanted to promote their search marketing course to marketing directors and managers in the top 50 advertisers.

Jump Education Digital Academy : Analogical Search

SUN/MRM WorldWide

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: BrazilDate program started/ended: March 2010

Product Description: Jump Education is a company with expertise in digital businesses training. Among the courses offered by the school, we have the "Search Engine Marketing", a training program for Managers with focus on Search Marketing.

Advertiser/Client Name: Jump Education Digital Academy Media Channels: DirectMailTV/RadioWebsite: http://www.garauina.com.br/analogicalsearch/

STRATEGY

Marketplace Challenge:

The challenge was to increase search for the Search Marketing course and position Jump as...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands