Intel : Buyer's guide

Intel, in Brazil, wanted to target first-time computer purchasers in the 25 to 45 age bracket. Realising they were unlikely to know much about computers, Intel produced a buyer’s guide laying out the basics of choosing and using them including the requirement for high quality processors ie Intel’s own.

Intel : Buyer's guide

SUN/MRM WorldWide

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: BrazilDate program started/ended: December 2009

Product Description: The processor is the brain of the computer. It's a small but most fundamental part of the computer's performance.

Advertiser/Client Name: Intel Media Channels: Web DevelopmentWebsite: http://www.youtube.com/watch?v=A7oDSMIjgKo

STRATEGY

Marketplace Challenge:

What's RAM memory?What does 100 GB hold?What's the advantage of a notebook?What's the difference between a notebook and a netbook?What does a processor do?

Most people who want to buy their first computer are...

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