Bacardi-Martini: Eristoff Internative Festival

In Spain, Bacardi-Martini wanted to promote Eristoff Vodka as an alternative to cheap brands on the one hand and premium brands on the other.

Bacardi-Martini: Eristoff Internative Festival

CP Proximity

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: SpainDate program started/ended: 2009

Product Description: Eristoff vodka es la tercera marca de vodka en España.

Advertiser/Client Name: Bacardi-MartiniWebsite: Media Channels:http://www.thisismywork.com/echo/eif

STRATEGY

Marketplace Challenge:

In Spain, vodka is an entry drink into nightlife that rarely grows with the consumer. Besides, in Spain is not very popular because it's seen as a cheap drink for young people.

Moreover, the Spanish market is very polarized. On one hand we have the retailers brand, very cheap, and...

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