Bacardi-Martini: Eristoff Internative Festival
CP Proximity
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: SpainDate program started/ended: 2009
Product Description: Eristoff vodka es la tercera marca de vodka en España.
Advertiser/Client Name: Bacardi-MartiniWebsite: Media Channels:http://www.thisismywork.com/echo/eif
STRATEGY
Marketplace Challenge:
In Spain, vodka is an entry drink into nightlife that rarely grows with the consumer. Besides, in Spain is not very popular because it's seen as a cheap drink for young people.
Moreover, the Spanish market is very polarized. On one hand we have the retailers brand, very cheap, and...