TDC A/S: HomeTrio - delivered in thousands of ways
Sepia
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: Denmark Date program started/ended: February March 2009
Product Description: TDC is Denmark's largest telecommunications provider. In 2009, TDC invested considerable resources in launching 2 new product packs: TDC HomeTrio (TV, telephony + broadband) and TDC HomeDuo (telephony + broadband). Both packs offered in addition, add-on services: Multi-room, plus-subscription, Viasat pack, Broadband 20 Mbit, Broadband VoIP telephony/Around the Clock etc.
Advertiser/Client Name: TDC A/SMedia Channels: CatalogDirectMailOther
STRATEGY
Marketplace Challenge:
Denmark's TV market...