Vodacom Business: F#$%K !  swear all you like

In the last quarter of 2009, Vodacom Business, South Africa’s leading cellular network, set out to expand their services by offering an all in one network solution to businesses.

Vodacom Business: F#$%K !  swear all you like

Action Ambros

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: South AfricaDate program started/ended: October - December 2008

Product Description: Network solution for business in South Africa. This included Hosting, email solutions, networking capabilities with voice, video and data.

Advertiser/Client Name: Vodacom BusinessMedia Channels: DirectMail Email Mobile TV/Radio Web Advertising Web Development

STRATEGY

Marketplace Challenge:

Vodacom is South Africa's leading cellular network and just over a year ago, they expanded their parameters by landing their business offerings, encompassing an...

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