Weight Watchers Australasia: Approved by Life campaign

With a declining client base, Weight Watchers Australasia, embarked on a programme to gain new customers in the 30-40 year age range, by way of a radical change of image.

Weight Watchers Australasia: Approved by Life campaign

BMF

ENTRY INFORMATION

Category: Pharmaceutical/HealthcareCountry where program ran: AustraliaDate program started/ended: January - March 2010

Product Description: Weight Watchers is a weight loss company providing meeting support, online programs and meal plans.

Advertiser/Client Name: Weight Watchers AustralasiaMedia Channels: TV/Radio

STRATEGY

Marketplace Challenge:

Weight Watchers has historically and still exists as the brand leader in the marketplace. The company had enjoyed this success by re-targeting previous members and lapsed members for a few years since their first visit. Since 2000 this pool of people was...

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