World Vision: US Christmas Bounceback

In the run-up to Christmas 2009, US charity, World Vision, set out to buck the trend of falling donations due to competition and financial crisis.

World Vision: US Christmas Bounceback

Russ Reid

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USDate program started/ended: 1st October 2009

Product Description: Sponsoring a child in need every month is World Vision's flagship product' providing food, safe water, education, and more to transform young lives around the globe'and ensuring fulfillment of this pledge means building the essential one-to-one sponsor-and-child relationship, accomplished here through a personalized Christmas card to share.

Advertiser/Client Name: World VisionMedia Channels: DirectMailWebsite: www.worldvision.org/ComeCelebrate

STRATEGY

Marketplace Challenge:

The recession, health care costs and a rough housing market...

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