Euler Hermes Kreditversicherungs: Where comes the money from?
Proximity
ENTRY INFORMATION
Category: InsuranceCountry where program ran: GermanyDate program started/ended: October 2009
Product Description: Credit insurance, i.e. protection against bad debt, is a product aimed specifically at companies (B2B) and one that requires a great deal of explanation. The services that come with the product, as well as the need to cover all the risks, makes credit insurance a very expensive product.
Advertiser/Client Name: Euler Hermes Kreditversicherungs-AG Media Channels: DirectMail
STRATEGY
Marketplace Challenge:
Credit insurance in Germany has a market penetration of...