BlueCross BlueShield of South Carolina: One To Grow On

BlueCross BlueShield of South Carolina markets a variety of health plans through a “birthday program” to residents who are turning 65 and going on Medicare.

BlueCross BlueShield of South Carolina: One To Grow On

DMW

ENTRY INFORMATION

Category: InsuranceCountry where program ran: USDate program started/ended: July 2009

Product Description: BlueCross BlueShield of South Carolina markets a variety of health plans through a "birthday program" to residents who are turning 65 and going on Medicare. Plans are designed to: help close the gaps that Original Medicare leaves; and to give consumers more value than Medicare alone provides.

Advertiser/Client Name: BlueCross BlueShield of South CarolinaMedia Channels: Print

STRATEGY

Marketplace Challenge:

BlueCross BlueShield of South Carolina had become concerned...

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