Commonwealth Bank of Australia: Lousy Pen
BMF Advertising
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: 1st November - 31st December 2009
Product Description: The Commonwealth Awards Program gives customers the opportunity to earn points with their credit card and then redeem their points for Awards such as merchandise, gift cards, cash and travel. It is the largest credit card rewards program in Australia.
Advertiser/Client Name: Commonwealth Bank of Australia
STRATEGY
Marketplace Challenge:
The way customers redeemed Commonwealth Bank Awards Program points for Qantas Frequent Flyer (QFF) points...