Commonwealth Bank of Australia: Lousy Pen

The Commonwealth Bank of Australia runs the largest credit cards awards programme in Australia. This included the option to redeem points in the Qantas Frequent Flyer Scheme.

Commonwealth Bank of Australia: Lousy Pen

BMF Advertising

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: 1st November - 31st December 2009

Product Description: The Commonwealth Awards Program gives customers the opportunity to earn points with their credit card and then redeem their points for Awards such as merchandise, gift cards, cash and travel. It is the largest credit card rewards program in Australia.

Advertiser/Client Name: Commonwealth Bank of Australia

STRATEGY

Marketplace Challenge:

The way customers redeemed Commonwealth Bank Awards Program points for Qantas Frequent Flyer (QFF) points...

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