The Smith Family: Word Wall
BMF
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 18th January - 15th February 2009
Product Description: The Smith Family's Back To School Appeal
Advertiser/Client Name: The Smith FamilyMedia Channels: DirectMailPrintOther
STRATEGY
Marketplace Challenge:
When a child goes to school without the basics (like a proper uniform, books or sporting equipment) they cannot participate. This sets up a pattern of underachievement and social isolation that lasts the rest of their lives. To break this cycle of disadvantage, The Smith Family asked caring...