Abbott: Simply Synthroid

US Pharmaceutical company, Abbott, has produced Synthroid, a drug to combat hyperthyroidism, for over 50 years.

Abbott: Simply Synthroid

The Agency Inside Harte-Hanks

ENTRY INFORMATION

Category: Pharmaceutical/HealthcareCountry where program ran: United StatesDate program started/ended: February 2009 - February 2010

Product Description: Synthroid is a prescription drug taken as a replacement for a hormone that is normally produced by your thyroid gland to regulate the body's energy and metabolism. Synthroid is given when the thyroid does not produce enough of this hormone on its own.

Advertiser/Client Name: AbbottMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Synthroid is the number one branded Rx for Hypothyroidism holding 29% of the market share...

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