Progressive Enterprises: Onecard Myspecials
Affinity ID
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: Campaign launched 21st September 2009
Product Description: Progressive Enterprises operates 3 supermarket chains in the New Zealand marketplace selling fresh food and grocery items to the general public.
Advertiser/Client Name: Progressive EnterprisesWebsite: Media Channels:www.myspecials.co.nz
STRATEGY
Marketplace Challenge:
Progressive Enterprises operates in New Zealand's highly competitive retail supermarket market. They operate 3 supermarket brands (Countdown, Foodtown and Woolworths) and also run a highly successful loyalty programme (Onecard) which tracks individual customer's purchases at...