Deutsche Lufthansa: My Memoirs
Wunderman
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: WorldwideDate program started/ended: June - August 2009
Product Description: Premium airline carrier with worldwide flight connections.
Advertiser/Client Name: Deutsche Lufthansa AGMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Activation of 3,500 most frequent Miles & More participants to fly even more. Background: Regardless to more than 600,000 miles collected this high-revenue target group has the best growing potential and therefore at regular intervalls receives invitations for more flights with even more miles. Usual incentive: besides the miles there's always...