Walkers: Asking consumers to 'Do us a flavour'

Walkers is the UK's favourite crisps brand and Britain's largest crisp manufacturer, with 16 ranges of crisps and snacks including Walkers Sensations, Doritos and Quavers.

Walkers: Asking consumers to 'Do us a flavour'

SNAPSHOT

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

KEY INSIGHTS

  • Walkers decided to shake up the increasingly sluggish reception to new flavours by turning its traditional approach to new flavour development on its head.

  • Its new strategy of user-generated flavours was based on inviting consumers to come up with new flavour ideas and then get the nation to vote on the winner, bringing brand engagement to new levels.

  • To ensure widespread participation and debate the campaign...

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