Virgin Atlantic: Still pioneering after all these years

Virgin Atlantic is one of the UK's major airlines, owned 51% by Richard Branson's Virgin Group and 49% by Singapore Airlines.

Virgin Atlantic: Still pioneering after all these years

SNAPSHOT

Virgin Atlantic's distinctive brand voice has seen the once-maverick challenger brand become one of the UK's favourite airlines.

KEY INSIGHTS

  • A distinctive brand attitude and tone of voice has provided consistency for Virgin Atlantic while at the same time offered the brand the flexibility to behave in a dynamic, multi-faceted way.

  • The sassy Still Red Hot advertising to celebrate its 25th anniversary was one of the most talked-about campaigns of 2009.

  • This approach to communications has consistently fulfilled the three core objectives of keeping the brand top of mind, delivering 'Virginness'...

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Insights Team
Bray Leino

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