NHS Blood & Transplant: Inspiring people to do the right thing

The National Health Service Blood and Transplant (NHSBT) was established to oversee the provision of a reliable, efficient supply of blood, organs and associated services to the NHS.

NHS Blood & Transplant: Inspiring people to do the right thing

SNAPSHOT

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult issue.

KEY INSIGHTS

  • Getting people to reveal their true feelings about registering to be organ donors showed that focus groups only deliver reliable insights if the right questions are asked.

  • Turning the tables by asking people if they would want an organ transplant if they needed one highlighted the confusion most people felt about such a sensitive issue.

  • Playing on this 'right' sort of guilt kick-started...

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Insights Team
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