ebookers: Creating crossborder consistency in an online brand

ebookers.com is a leading pan-European online travel agency specialising in worldwide travel. It offers a wide range of travel products, including a choice of over 250 airlines, more than 86,000 hotels, holidays, car hire and insurance.

ebookers: Creating crossborder consistency in an online brand

SNAPSHOT

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

KEY INSIGHTS

  • The business needed to develop a coherent, fresh and harmonised brand across Europe to stand out in a competitive and cluttered online travel market.

  • The firm involved managers, staff and customers in finding the right solution — and one which could be built on similarities in the different markets while allowing for local nuances.

  • The resulting brand was based on a simple and streamlined design that reflected consumer desire for bookings to be...

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Insights Team
Bray Leino

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