ebookers: Creating crossborder consistency in an online brand
SNAPSHOT
An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.
KEY INSIGHTS
The business needed to develop a coherent, fresh and harmonised brand across Europe to stand out in a competitive and cluttered online travel market.
The firm involved managers, staff and customers in finding the right solution — and one which could be built on similarities in the different markets while allowing for local nuances.
The resulting brand was based on a simple and streamlined design that reflected consumer desire for bookings to be...