British Heart Foundation: The power of an online game to influence behaviour
SNAPSHOT
An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.
KEY INSIGHTS
The British Heart Foundation (BHF) mounted a major campaign to tackle the growing childhood obesity crisis based on a clever insight: children like to learn through play.
The result was an unconventional online game Yoobot which engaged the target audience of 11-13 year-olds while at the same time subtly educating them about the impact of healthy lifestyles.
The Yoobot game had a major...