Audi: Vorsprung durch Technik Marketing

Audi has manufactured cars since 1909 in Ingolstadt, Germany and is the major premium brand within the Volkswagen (VW) Group.

Audi: Vorsprung durch Technik Marketing

SNAPSHOT

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

KEY INSIGHTS

  • Audi has championed integrated, consistent, innovative and creatively ground-breaking marketing for over 25 years with the famous strapline Vorsprung durch Technik.

  • This has helped make the brand the modern icon of the prestige car sector with an enviable competitive advantage.

  • The power of the UK's approach to marketing is evidenced by the fact that sales in this market have out-performed those of Spain, France, Germany and Italy.

SUMMARY

Audi has manufactured cars since...

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