National Jean Company: Designer Search

National Jean Company (NJC) wanted to establish a presence online and generate customers using pay per click management and search engine optimization.

National Jean Company: Designer Search

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ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: United StatesDate program started/ended: February - March 2007

Product Description: National Jean Company (NJC) is a leader in designer apparel and accessories, outfitting lime-lighted celebrities and humble fashionistas since 1992. The site is more than just an online retailer—it is a destination for the latest in youthful designer fashion with frequent trend reports, blog, brand fit guides and more.

Advertiser/Client Name: National Jean CompanyMedia Channels: SearchWebsite: www.searchenginemarketingstrategy.com/njccs/

STRATEGY

Marketplace Challenge:

National Jean Company's ultimate objective...

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