La Carte de Vins: Vintage
Shackleton
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: SpainDate program started/ended: 6th September - 10th December 2007
Product Description: La Carte des Vins (LCDV) is a chain of neighborhood wine shops in Spain, France, and Switzerland. Each store offers 400 types of wine and customers are assisted by sommeliers that carry out a PERSONALIZED CONSULTATION for each client.
Advertiser/Client Name: La Carte des VinsMedia Channels: InsertOtherWebsite: www.judgingishard.com/echo/vintage
STRATEGY
Marketplace Challenge:
Retail wine sales in Spain are dominated by large supermarkets and department...