La Carte de Vins: Vintage

To launch its new location and generate foot traffic, La Carte des Vins wine shop surprised neighborhood residents with a colorful campaign.

La Carte de Vins: Vintage

Shackleton

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: SpainDate program started/ended: 6th September - 10th December 2007

Product Description: La Carte des Vins (LCDV) is a chain of neighborhood wine shops in Spain, France, and Switzerland. Each store offers 400 types of wine and customers are assisted by sommeliers that carry out a PERSONALIZED CONSULTATION for each client.

Advertiser/Client Name: La Carte des VinsMedia Channels: InsertOtherWebsite: www.judgingishard.com/echo/vintage

STRATEGY

Marketplace Challenge:

Retail wine sales in Spain are dominated by large supermarkets and department...

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