BBC TV Licensing: No Excuse
Proximity London
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: August 2007 - March 2008
Product Description: If you watch or record TV as its being broadcast in the UK, the law requires you to have a TV Licence.
Advertiser/Client Name: BBC TV LicensingMedia Channels: DirectMail Insert Print DRTV Web Advertising Web Development Other Website: www.tvlicensing.co.uk/noexcuse
STRATEGY
Marketplace Challenge:
Each year a new group of customers enter the market for TV Licensing - university students living...