Coupons Inc: Hit The Moving Target

Coupons, Inc. needed to reach executive brand marketers and agency representatives to draw new customers for their online coupon services.

Coupons Inc: Hit The Moving Target

Farstar

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 9th July 2007 - 31st October 2007

Product Description: Coupons Inc.'s core couponing, customer acquisition, and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.

Advertiser/Client Name: Coupons, Inc.Media Channels: Web DevelopmentOtherWebsite: www.admitwhat.com/KevinLofgren

STRATEGY

Marketplace Challenge:

Coupons Inc.'s challenge was to gain access to executive decision makers at target companies in order to identify appropriate...

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