Levi Strauss: Half Lives

Levi Strauss wanted to boost sales for its Couple Tees, which are sold in pairs for couples. It publicized an online game in stores and emailed registered site users an invitation, which included a viral element.

Levi Strauss: Half Lives

OgilvyOne Worldwide Malaysia

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: MalaysiaDate program started/ended: 8th January - 9th February 2007

Product Description: Every Valentine's, Levi's releases special edition couple tees. For 2007, Levi's collaborated with two Malaysian award-winning fashion designers to create Levi's Tee For Two couple tees. Priced at US$27.60 per set, there were 4 designs to choose from. Each design formed a complete picture when the male and female tees were placed next to each other.

Advertiser/Client Name: Levi® Strauss (Malaysia) Sdn BhdMedia Channels:...

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