Fiat: New Stilo Dualogic Launch
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ENTRY INFORMATION
Category: AutomotiveCountry where program ran: BrazilDate program started/ended: 22nd February - 31st March 2008
Product Description: Stilo is a mid-sized hatchback within the Fiat line of automobiles. In 2008, Fiat introduced to the Brazilian market a new model, the Stilo Dualogic. Stilo's facelift created a more contemporary look, keeping the car up-to-date with the competition. More significantly, the Stilo Dualogic brought the much anticipated feature of automatic transmission to the Fiat brand.
Advertiser/Client Name: Fiat AutomóveisMedia Channels: DirectMailEmail
STRATEGY
Marketplace Challenge:
Fiat...