Air New Zealand: Grabaplane

Air New Zealand wanted to build on the success of its grabaseat site that allowed potential passengers to check last-minute fares and seat availability online.

Air New Zealand: Grabaplane

AIM Proximity

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: New ZealandDate program started/ended: 15th December 2007 - 9th January 2008

Product Description: 'grabaseat' is a ground breaking website launched by Air New Zealand in July 2006, which displays ludicrously low domestic fares that change daily, with a real-time counter showing how many seats are left. The 'grabaplane' promotion (commenced December 2007) reinforced grabaseat's position of innovation and great customer value.

Advertiser/Client Name: Air New ZealandMedia Channels: EmailWeb DevelopmentOtherWebsite: http://grabaplane.comps.co.nz/ (Plane name:...

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