Telecom Argentina: All you need is fresh air

Telecom Argentina wanted to sell a two-year subscription of its satellite broadband Internet connection to rural customers who had no other high-speed option.

Telecom Argentina: All you need is fresh air

CP Comunicación Proximity

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: ArgentinaDate program started/ended: July - August 2007

Product Description: Broadband Internet via satellite, for rural users not served by telephone lines with ADSL capabilities. VERY EXPENSIVE: u$s 500 for connection plus a monthly charge of u$s 155-455 (depending on the velocity and the number of PCs to be connected). The service must be contracted for 24 months, minimum.

Advertiser/Client Name: Telecom ArgentinaMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

This service was available through Telecom...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands