The Glenmorangie Company: Ardbeg Corryvreckan

The Glenmorangie Company enticed drinkers of its Ardbeg whiskey with a legend from the isle of Islay, where Ardbeg is produced.

The Glenmorangie Company: Ardbeg Corryvreckan

STORY

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: WorldwideDate program started/ended: March 2008

Product Description: The launch of a new whisky called Ardbeg Corryvreckan - a limited edition bottling of Ardbeg Single Malt Scotch Whisky. For this launch, we invited whisky fans to discover the mysteries of the second biggest whirlpool in Europe - and join us in a whirlpool romance.

Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: DirectMailWeb AdvertisingWebsite: www.ardbeg.com/chapter1

STRATEGY

Marketplace Challenge:

Ardbeg malt whisky is produced on the small Scottish...

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