Cell C: Hummerville
ProximityTTP
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: South AfricaDate program started/ended: Launched 13th October 2007
Product Description: Cellular Services Provider
Advertiser/Client Name: Cell C Media Channels: Web DevelopmentWebsite: www.gloo.co.za/hummerville/campaign/
STRATEGY
Marketplace Challenge:
Our telecommunications client, Cell C, are one of 4 cellular networks in South Africa. They provide cellular communication to both prepaid and postpaid clients. Churn is a massive problem in the market so our client is looking to strengthen loyalty through personally relevant one-to-one communication. problem is they don't know much about their...