Cell C: Hummerville

C Cell wanted to strengthen customer loyalty through one-to-one communications, but it unfortunately didn't know much about its customers.

Cell C: Hummerville

ProximityTTP

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: South AfricaDate program started/ended: Launched 13th October 2007

Product Description: Cellular Services Provider

Advertiser/Client Name: Cell C Media Channels: Web DevelopmentWebsite: www.gloo.co.za/hummerville/campaign/

STRATEGY

Marketplace Challenge:

Our telecommunications client, Cell C, are one of 4 cellular networks in South Africa. They provide cellular communication to both prepaid and postpaid clients. Churn is a massive problem in the market so our client is looking to strengthen loyalty through personally relevant one-to-one communication. problem is they don't know much about their...

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