Daimler AG: think smart
Proximity Germany GmbH
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: EuropeDate program started/ended: February - June 2008
Product Description: smart fortwo
Advertiser/Client Name: Daimler AG, smartMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_cinking/
STRATEGY
Marketplace Challenge:
Focus was put on the CRM activities of already existing prospective customers/customers during the market launch of the new smart fortwo in the spring of 2007. By means of an innovative online platform, the 2008 campaign should utilize and activate new target group opportunities.
Target audience: Consumer
smart prospective customers as...