Weekendesk: The Great Escape
CP Proximity
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: SpainDate program started/ended: October - December 2007
Product Description: A Bongo is an escape bond: a box that includes a voucher to live an exciting experience: a trip in a hot air balloon, a massage, a stay in a palace, a dinner in a Michelin restaurant& Each Bongo has a different theme and lets you choose from a wide range of activities.
Advertiser/Client Name: WeekendeskMedia Channels: InsertOtherWebsite: www.thisismywork.com/echo/greatescape
STRATEGY
Marketplace Challenge:
Bongo was...