Royal Mail: Direct mail loves Email - Mr. Complete
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: Launched October 2007
Product Description: The campaign centres around promoting direct mail as an invaluable and effective marketing channel when working in conjunction with digital.
Advertiser/Client Name: Royal MailMedia Channels: DirectMailDRTVWeb DevelopmentWebsite: http://digital.proximitylondon.com/showcase/RoyalMail/Mr_Complete/index.html
STRATEGY
Marketplace Challenge:
Royal Mail set us a mammoth task - to revolutionise the way marketers perceive direct mail. An uncomfortable truth After 20+ years of solid growth, the traditional...