DHL Express and Karen
OgilvyOne Worldwide Malaysia
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: MalaysiaDate program started/ended: 1st October 2006 - 30th April 2007
Product Description: A price increase of 6% was implemented and, as such, attrition and downtrading with DHL became serious threats. Already the most expensive courier service in the market, DHL had to take steps to maintain its market share, whether in revenue or in brand equity. Leveraging on DHL's existing customer lifecycle data, a comprehensive loyalty programme was launched.
Advertiser/Client Name:DHL Express (Malaysia) Sdn Bhd...